WALMART | MAYBELLINE | ILLUMINATED MERCHANDISING WALL
IVC designed, engineered and manufactured an innovative merchandising system to organize and highlight Maybelline's different products in Walmart Canada's cosmetics department. We created an easy-to-use and easy-to-modify modular plug-and-play system that combines illuminated branded shelves with illuminated header and hotspot graphics, clearly demarcating different product categories and segregating different products. The rollout was carried out throughout 2016 to Walmart locations across Canada.
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