GMCR | KEURIG TESTER BAR
IVC created a unit that would engage consumers to try the various coffee flavours. Keurig needed a point-of-sale display within Sobeys’ bistros that would make the Keurig brand stand out. Materials were carefully selected to convey the spirit of Keurig’s premium coffee brand.
This display won Gold at the Shopper Innovation Awards: In-store engagement.
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