L’ORÉAL | BIOTHERM ILLUMINATED SHELFEDGE
IVC devised a lighting system for Biotherm that illuminates shelved products so that they appear more prominent as well as an illuminated Biotherm branded shelf edge. We engineered an illumination system that at the same time acts as the light source for the lit logo and the downward lighting to illuminate the product below it. After testing, Biotherm decided to go ahead with this system with a national rollout that deployed thousands of units across Canada to all pharmacies that sell Biotherm products.
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