L’ORÉAL | BIOTHERM ILLUMINATED MERCHANDISING WALL

After IVC successfully demonstrated advanced design and engineering capabilities, Biotherm asked us to design and develop a custom merchandising wall unit to replace existing units. Starting off of a simple non-technical 3D rendering, our designers and engineers conceptualized, developed, engineered and prototyped a state-of-the-art shelf system with seamless LED lighting integration.

IVC’s in-house 3D Printing technology allowed our designers and engineers to develop and prototype Aluminum extrusions that have the capabilities to provide at the same time:
  • Lighting to products on the shelf below
  • Shelf Edge Signage and Graphics
  • Lighting to edge lit clear acrylic signage from below
  In addition to electrical and lighting engineering, IVC also developed the structural system and custom plastic shelf edge extrusions.

Challenges
  • design a modular system to fit different retailers
  • the design was dictated by the international team with multiple members and reviews
  • the design had to have a multitude of integrated curves
  • the merchandising wall had to be optimized for inventory control
  Contact us today at 1.866.643.0570 or email us to sales@weareivc.com to see how we can work together.